Just Sold: 20350 Rock Canyon Rd, Deschutes River Ranch, $2,100,000 | Tiffany Vasquez, Bend Luxury Agent, Top 1% NW Bend
20350 Rock Canyon Rd, a single level luxury home in Deschutes River Ranch, Northwest Bend, Bend, Oregon, sold for $2,100,000
20350 Rock Canyon Rd · Deschutes River Ranch, NW Bend

Perched above the Deschutes, where the Cascades fill every window.

A rare home in NW Bend, and the custom campaign that found the one buyer it was made for.

Sold · $2,100,000
Marketed & sold by Tiffany Vasquez · Top 1% NW Bend
68,873Buyers reached across every channel
$2.1MSold, with a seller rent back
14,852Views on the cinematic film tour
The Strategy

Every home gets a custom plan. This one got a luxury story.

I build a marketing plan for every home I list, made for that home and no other. Luxury homes need a different level, and this one needed to tell the story of Deschutes River Ranch: the private river trails, the Cascade views, and single level luxury you cannot find anywhere else in Bend. So I built a campaign to carry that story to the buyer it was made for.

A custom plan

Built for this home and this community, never a template.

The ranch’s story

River trails, Cascade views, and the single level luxury of Deschutes River Ranch.

Targeted campaigns

Google, YouTube, and Meta ads aimed at buyers relocating to Bend and matching this home.

The right buyer

Tracked, refined, and taken straight to the agents working that buyer.

Google AdsYouTube AdsMeta AdsAnalytics trackedDirect agent outreachOpen house activations
The Film

Not just listed. Filmed.

A cinematic film tour, watched 14,852 times, that let the right buyer feel this home long before they ever walked in.

YouTube
L
The Film · Cinematic film tour of 20350 Rock Canyon Rd
14,852 views on YouTube
The Reach

One home. Seen everywhere it mattered.

68,873Total reach
22,732Website views
46,141Social reach
14,852Top film tour views
10Custom videos
3,788Instagram impressions
291Likes across posts
10Shares
YouTube0
Homes.com0
Facebook0
Instagram0
Zillow, Redfin & Realtor.com0
Every channel, on its own
YTYouTube
23,914Reach across 10 videos · 33 likes
HHomes.com
21,935Property page views
fFacebook
20,103Reach across 16 posts · 188 likes · 10 shares
IGInstagram
3,788Impressions across 11 posts · 2,124 reach
PPortals & site
797Zillow, Redfin, Realtor.com, listing site
∑All channels
68,873Total reach, all of it together
Source: the Rock Canyon marketing report, verified by Beacon
20350 Rock Canyon Rd interior, luxury single level home, Deschutes River Ranch, Northwest Bend
The Home

Single level living, above the river.

3 + OfficeBedrooms
3.5Bathrooms
2,557Square feet
2020Year built
  • Nearly two miles of private Deschutes River trails at the door
  • Full length covered deck with fire table and hot tub above the canyon
  • Floor to ceiling stone fireplace and walls of glass
  • Fisher and Paykel kitchen, heated floors, single level, move in ready
The Result
$2,100,000
Sold with a seller rent back

The right buyer, found and moved to the table. A wonderful result for the sellers, and one more NW Bend home well marketed and well sold.

Questions, answered

How was 20350 Rock Canyon Rd marketed and sold?

It was given a custom luxury campaign built for this home alone: a cinematic film tour watched 14,852 times, a full library of YouTube and Instagram videos, and targeted Google, YouTube, and Meta ads aimed at buyers relocating to Bend. The campaign reached 68,873 people and the single level home sold for $2,100,000 with a seller rent back.

What are the details of the home?

A single level luxury home built in 2020 with 3 bedrooms plus an office, 3.5 bathrooms, and 2,557 square feet, perched above the Deschutes with nearly two miles of private river trails, Cascade views, a covered deck with fire table and hot tub, and a Fisher and Paykel kitchen.

Who is the Top 1% luxury real estate agent in Northwest Bend?

Tiffany Vasquez of Life in Bend, at Stellar Realty NW, is a Bend luxury agent ranked Top 1% in Northwest Bend and Top 3% in Bend, with 250+ homes sold. Reach her at 541.728.3668 or [email protected].

Your Move

This is how I market a home.

If you are thinking about selling in NW Bend, I would love to build a plan like this for your home and the buyer it was made for.

22 YearsServing Bend & Central Oregon
250+ HomesSold across the region
221 ReviewsFive-star, and counting
Top 1%Northwest Bend
Let’s talk · 541.728.3668
Tiffany Vasquez
541.728.3668 · [email protected]
Tiffany Vasquez Real Estate · Life in Bend · Top 3%, Top 1% Northwest Bend
Licensed Oregon Real Estate Broker · Stellar Realty NW · License 201242985